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case study:

Mermade Hair


Tara Simich is no stranger to the beauty and fitness industry. With an already thriving global fitness company, The Jungle Body, Tara’s passion for helping women look good and feel great, with a focus on physical and mental health, is inspiring.

When Tara and husband Steve decided to branch out from fitness and start Australian hair brand Mermade Hair, they didn’t imagine the business would explode the way it has. Quite the opposite in fact. “We thought our original stock of 1,000 units would take us around a year to sell” says Steve, “and we thought that was an ambitious target!” But business took off almost immediately, with Mermade Hair selling the entire stock within two weeks and becoming one of the fastest-selling hair tools across the globe. Within months they were selling more than 2,000 units a week.

“We couldn’t keep up with our production

costs for the large number of orders we

needed to fill.”

“It is hard this early on to know what kind of stock levels we need” says Steve, “It’s even harder to know where you’re going to get the cash to fund that amount of inventory”.

With such rapid and intense growth, they soon found themselves unable to keep up with demand. “Until we started with Timelio the products were being funded ourselves. But there comes a time where it costs you as we couldn’t keep up with our production costs for the large number of orders we needed to fill”.


Once they began signing deals with retailers like Myer and Shaver Shop, cash flow was hard to manage. “When you get into the retailers, they give you large volume orders but you need to cover costs of production while waiting 30 to 60 days for payment.” This had a drastic effect on cash flow and stock, and Mermade Hair would only be able to fill around 40% of their orders.

“I knew trying to go to a bank with less than 12 months trading history was going to be challenging, so we never even entertained it as an option” says Steve. But they needed a solution as the orders were piling up, so with a bit of research they decided to give invoice finance a try.

“Timelio will definitely help us grow our business faster.

“We tried a different invoice finance company before Timelio, but we found them so difficult and it was taking too long to get payment. The big thing with our funding solution was that it had to be simple because I knew that we would need fortnightly or weekly drawdowns. I really needed it to be easy to work with and quick, and that’s where I’m really happy with Timelio. It was a perfect fit.”

Now that Mermade Hair can keep up with demand, there is no holding back on their expansion plans. “Timelio will definitely help us grow our business faster. We’ve doubled our revenue since we started with Timelio, and I’d expect us to double again within the next four months”.

Great company to deal with, easy process to follow and staff are very helpful.



David and his team have made this process from set up to management of each invoice simple and easy navigate. The website for managing the invoices is easy to use and provides all details required. The team are responsive to queries knowledgeable with their help and advice. Thanks Timelio Team!



Setup is very easy and the Timelio team were extremely helpful throughout the entire process. Funding was approved and available within 24 hrs as promised. I would highly recommend Timelio.



Timelio was the answer to our funding needs. They are willing to listen and recognise that not all businesses are the same! They took time to understand our business and our strategy. The service is easy to manage, responsive and flexible. The fees are clear and upfront.



The Timelio platform has worked extremely well for my company. Every invoice we have submitted has been financed with a minimum of delay or fuss. I feel very willing to recommend it to any company that has solid invoices but needs to improve its cashflow.



Great alternative for new and coming companies to manage stock, receivables and growth. Fast and with good systems to make experience really smooth.



We love Timelio and have been funding some of our biggest customers. The platform is easy to use and we get a quick turnaround with funds into our account. It has made our cashflow improve immensely. Their fees are the most competative in the market. I would not hesitate in recommending Timelio.



Timelio is not your average invoice factoring company. They are very innovative with their approach to lending - even with debtors funding. I am impressed with how efficient they are in pulling the deal together - they have taken my old funding partner and myself by surprise.



We found Timelio at this years Xero conference, and it was very 'Timelio' if you get my drift. Within a week Charlotte and her team helped turn our cash flow problems around. Timelio is a very important partner in our business and we look forward to growing with you.



Timelio is a truly unique financial service that will work close with your business to achieve its goals and assist with growth. Coming from a history of using companies like Scottish Pacific and Bibby financial services I can clearly state that Timelio is a much more business friendly and well structured institue with no hidden charges and uncertainties. 




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